News&ViewsPodcast | Tobacco Asia - InterTabac

Altria has launched the "Connect and Transform" initiative to accelerate its shift away from traditional tobacco products and drive innovation by connecting with external partners. Wael Safi, Altria’s Managing Director of Open Innovation and Venture Growth, explains that the program is designed to identify company needs, connect with outside experts, startups, and inventors, and bring in new capabilities to transform the business.

The initiative stands out for its intentional approach: Altria clearly defines its needs through "needs briefs," actively seeks out relevant partners, and maintains ongoing relationships even if there isn’t an immediate fit. Success stories include leveraging AI to...

Thomas Schmid interviews Jordan Herring, CEO of Hidden Valley Genetics, discussing the rapid changes in Thailand’s cannabis laws. In 2022, Thailand became the first Asian country to legalize cannabis, creating a booming industry but with little regulatory framework. In June 2025, the government reversed course, making recreational use illegal again and restricting cannabis to medical use only, which now requires medical prescriptions and on-site doctors at dispensaries. The interview highlights the economic, legal, and social consequences of these policy shifts, the struggles of small business owners, and the ongoing adaptation of the industry to new regulations.

Delving deep, Jordan explains...

Thomas Schmid hosts a discussion about advancements in anti-counterfeiting technology, particularly focusing on the hidden image technology used in packaging. He introduces Julian Homer, the commercial manager at Arden Dies Limited, to elaborate on this innovative technology.

Julian explains how hidden image embossing (or debossing) works, detailing that this method invisibly embeds a secondary image within a primary embossed or debossed design, which can be revealed using a special plastic lens. This technique offers increased security against counterfeit products, particularly in the tobacco industry.

Julian clarifies how the hidden images work, how they can be verified, and who can access...

In this episode, host Thomas Schmid interviews Kimberly Foley, the new Executive Director of U.S. FCV grower cooperative, Tobacco Associates. Kimberly shares her passion for the U.S. tobacco market and outlines her plans to maintain and enhance the organization’s operations, focusing on quality, farmer visibility, and market development.

She elaborates on efforts to navigate challenges such as global competition, costs, and tariffs, emphasizing the importance of maintaining strong international partnerships. She identifies potential growth markets for U.S. leaf, including Japan, Turkey, India, Egypt, Vietnam, Thailand, and Poland, while acknowledging the complexities of certain regions like Sub-Saharan Africa and Latin America....